One of my goals for clients who want to market their business more successful is to get them to understand marketing. If you are going to be responsible for the one business function that generates revenue, you have to understand how marketing works and what strategy will work best for your company. Having a thorough working knowledge of your marketing strategy can have immediate cost saving benefits. Here's how.
Every week, I receive multiple calls from well meaning businesses offering me all sorts of solutions to my marketing or sales problems. From email marketing automation and telesales campaigns to SEO programs and other online marketing services. I'm sure you get these kinds of call as well. Everyone on the surface sounds like the perfect solution to getitng more clients or being found more easily on the internet. Trouble is, most aren't a good fit unless you understand how they will work with your strategy and business model.
Three months ago, I was having a coaching call with a current client who was getting ready to invest a substantial amount of money on one of these programs. After we discussed her desired outcome and the options she had to chose from, it became clear that her decision to sign up for the initial program would have been a complete watse of money. In just about every initial consultation I have, the subject of figuring out how to choose the best marketing service comes up. In all cases, it's a lack of knowledge and understanding about what marketing is and what marketing does that leads to bad decisions and wasted money.
Regardless of your profession: lawyer, CPA, consultant, or dentist and your eventual decision to hand over your marketing so someone else, learn it, understand it and plan your strategy yourself. Your marketing is what drives your sales opporitunities, client acquisition and ability to chanrge more. You are in control of whether your marketing makes you money or loses you money!
About the Author:
Steve Smith is an experienced business and executive coach. He is also the founder and President of GrowthSource Coaching based in Orange County, CA. Steve works individually with business professionals who want to achieve top tier effectiveness in the organizations they run. He writes articles and talks on various radio shows about the effects of leadership, management and marketing as the most important elements of running a successful business. If you would like to have Steve review your business growth strategy, visit his website and request a consult. http://www.growthsourcecoaching.com/business-strategy-assessment.html
About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.