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Question of the Week

About Steve
Asked by Mary:  Business Owner
"What are the top 3 to 5 things you did to grow your professional services business"?
Steve's answer: "All of my marketing strategies incorporate a little of 'me' in them.  Reason is, people who are looking for a business or executive coach want to know who they will be working with.  For this reason, I have to do things that inject me into the community they come from.
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  • I network.  Ths is the best (and I believe only way) to secure referrals.
  • I have a radio podcast.  People want to know my opinion on business sitautions. It's called Business Wingmen.​​
  • I distribute content on the internet.  Articles, videos or interviews on other business sites further tell people who I am and how I think.
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​Steve developed his expertise in leadership, management, operations and marketing during his 30 year career in consumer products manufacturing.  From prepared food and household chemical manufacturing to health/ beauty care and burial products, Steve honed his talent working with people, dealing with organizational challenges and perfecting marketing strategies for businesses of all sizes and industries.
Ask Steve Answer Archive
  • ​I secure client testimonials and case studies.  The proof is in the pudding, so to speak.
  • I speak at networking, company or industry conferences.  More personalized exposure.
You must know what your ideal clients are looking for and how they like to receive it. It's time consuming but I cut down on web surfers and people wanting free stuff.  If they want information my website is loaded with articles, videos and audios all about business. 

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Advisory Disclaimer:

The feedback you receive should be taken as suggestions to think about.  Your decision to follow our advice is yours to make.  Any outcome that results from GSC's advice is the responsibility of the business owner.

GrowthSource Coaching's area of expertise is in business management, marketing, sales and operations. If your question has to do with taxes, accounting or legal matters, please direct these questions to professionals in these areas.
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