Business Book Recommendations
These ten books are not merely informative or inspirational; they deal with very specific aspects of growing and running a successful business. Each touches on some area that represents part of the overall foundation for building a solid, respected business.
1. The E-Myth: Michael Gerber
Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
2. Start With Why: Simon Sinek
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does.
3. Convince Them in 90 Seconds or Less: Nicholas Boothman
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn’t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."
4. The Top 2%: Nightingale Conant
After 50 years of teaching success, Nightingale Learning Systems has gathered together the common bonds and shared values of those individuals who occupy the rarest positions in their industries-the top 2 percent. With The Top 2 Percent, our intention is to provide the latest research on what it takes to reach the top in the 21st Century-the road map for the next generation of achievers–starting with you.
5. The Answer: John Assaraf & Murray Smith
Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multi-million-dollar companies.
6. Influence: The Psychology of Persuasion- Robert Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
7. What Got You here Won’t Get You There: Marshall Goldsmith
The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another, which lead to negative perceptions that can hold any executive back.
8. Spin Selling: Neil Rackham
Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite Corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
9. Meatball Sundae: Seth Godin
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
10. Authentic Leadership: Bill George
In Authentic Leadership Bill George makes the case that we do need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies.