Master the Core of Your Marketing Strategy

Watch as Steve Smith, marketing coach, discusses the unique characteristics of marketing and how language plays a key role.
marketing Strategy


Does Your Marketing Drive the Results You Want?
An effective marketing strategy is a vital element for growth and sustainability.  And since marketing and sales are the only two activities that generate customers and revenue, companies that do not actively engage both will struggle to reach their desired levels of growth and profitability.


Marketing Strategy has it's own Language 
It's a method of communicating a particular message from the business to a well defined audience that wants the product/service but has yet to see the business as their best choice to buy from.

By carefully evaluating who you are and what you provide as a business and targeting clients/ consumers who are looking for what you provide, you can initiate the process of building relationships that lead to profitable, loyal customers.


Design Your Own Winning Marketing Strategy
Our coaching approach helps business owners craft highly effective marketing strategies by working through the following marketing elements:
  • Clarifying what you are really in business for.
  • Selecting niche markets you can compete in.
  • Identifying your ideal client.
  • Creating compelling messaging and tag lines.
  • Determining your client's lifetime value.
  • Choosing the most profitable revenue generation strategies.
  • Establishing proper pricing and promotion strategies.
  • Creating a sales plan and marketing schedule.
  • Building an online presence through social media and content marketing.
  • Implementing a well designed sales process.
  • Tracking and monitoring all activity to insure goals are achieved.

With a clear, well designed method of marketing your business, you will not only serve more of the customers you want but keep them longer.


What businesses benefit the most from our marketing strategy coaching?

Professional Service Businesses- Many times, the responsibility for marketing is left to the business owner. Our marketing strategies are designed to be managed while you continue to run your business.

Construction/ Home Improvement Companies-  The profits are in the economies of scale in the building industry.  Without a robust marketing strategy, it becomes difficult to keep an optimal number of jobs going. Marketing drives your new clients which keeps your crews working and out of the hands of your competitors.

Commercial Shipping and Manufacturing- Whether you manufacture goods or ship and store them for others, keeping your business visible to your industry insures your efficiencies don't decline and your costs start rising.  We have a special understanding of how very complex business run and how to market what you do best to those who only want to do business with the best.
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Your Most Important Role
As a business professional, you may be responsible for any number of roles and tasks.  As the owner, you are responsible for revenue and profit!  The best way to insure sustainable growth is by being fully in control of your marketing strategy.

Don't wait!  Get the help you need today and start growing tomorrow!
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