How Important is Your Professional Development?

I received a question from a wouldbe entrepreneur about how to incorporate professional development into his already busy schedule.

Here is the question Rob came to 'Ask Steve' with:

"I have been working on a startup on the side and keep thinking that it might be helpful for me to take some business courses, particularly around marketing and product development. However, it is the first thing that I always cut out of my busy schedule. How do others fit in professional development?"

My response:

Rob, you are not alone. Way too many entrepreneurs and seasoned business people short change themselves by discounting the curent and future value of professional development. Even large corporations do it! When revenue starts to decline and the bottom line starts to shrink, investment in professional development is the first to go.

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