by Jessica Kane
A recent Harvard Business Review article has revealed why it’s important to translate e-commerce websites. Over 70 percent of online consumers not only spend their time on websites in their native language, but they also prefer to purchase products in their own language. In fact, more than half of consumers are willing to pay more for product information in their own language. Below explains six beneficial reasons why you should translate your business website.
Recently, I received an inquiry from a manager of a mid-size company that was having difficulty with an employee who displayed a very sarcastic attitude.
“How can I effectively manage an engaged and bright subordinate who uses sarcasm in team meetings and other workplace conversations? It is difficult for me to point out to him the damage his "witty" remarks do to his peers. It also encourages others to imitate such behavior. I want to solve this issue and move on with other more pressing tasks. Your help is appreciated”.
About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.