In today's world of social media, relationship building, desire for trust and endless ways to get information, you'd think that people who use bad sales practices would be a thing of the past. No way! Every day, I recieve 3-4 telesales calls from people who have no interest in treating me like a valued customer.
One of my goals for clients who want to market their business more successful is to get them to understand marketing. If you are going to be responsible for the one business function that generates revenue, you have to understand how marketing works and what strategy will work best for your company. Having a thorough working knowledge of your marketing strategy can have immediate cost saving benefits. Here's how.
Would you ever take a vaction without planning where you were going to go or how you would get there? Probably not. Especially if your trip was something you were looking forward to and wanted to insure went perfectly. After all, how many times do you plan to take this same trip until you get it right?
Are you getting your most important tasks accomplished? Do you even know what's most important to focus on?
If your goal is to keep yourself busy, then spending time doing whatever is on the list works fine. If you are responsible for running a business that has to make money for you and your employees to live on, doing whatever is on your list is not a good strategy for accomplishing what matters most.
about the Author
After a stellar 29 year career in the consumer products manufacturing industry, Steve Smith converted his knowledge and experience into a successful business and executive coaching company. In 2008, he opened GrowthSource Coaching in Orange County, CA