The pandemic brought lots of difficulties, affecting our health, money, and society. It also messed with our minds! Feeling tired, stressed, and sad can make it hard to stay positive. Falling into a state of demoralization becomes a real risk when negativity becomes a constant companion.
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 Have you ever found yourself haunted by an incessant voice that appears out of nowhere, uninvited and unwelcome? It strikes without warning, disrupting moments of solace, contemplation, and even the tranquility of a 2 a.m. slumber.
The old adage of, ‘it’s easier to keep an existing customer than it is to find a new one’, is never more relevant than today. It is widely recognized among marketing professionals that the most expensive way to grow your business is by going after brand new prospects.
 Do you have a role model?
People love role models. We seek them out according to what inspires us. It is a common phenomenon with the human species; the desire to measure oneself using another person’s yardstick!  Leading a diverse workforce is about unleashing the power of diversity! A company with a diverse staff enjoys benefits that comes from having a group of people from varying backgrounds and cultures. The more people with varying opinions and experiences a company has, the greater levels of contributions that are made to the organization.
 Most small business owners and independent business professionals depend heavily on local market visibility and word-of-mouth referrals. For this, you need a killer professional introduction that, over time, created an impression of who you are, what you do, why you do it and who benefits. With consistent repetition, you will become ‘known’ as the go-to person for the area you specialize it. |
About the AuthorSteve Smith is President and Founder of GrowthSource Coaching headquartered in Lake Forest, CA. He is an accomplished leadership, management and organizational enhancement coach who brings over 40 years of business building experience to every client relationship. 
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