Employee reviews have earned negative ratings over the years. Feared by employees and bosses alike, they conjure up feelings of ugly conversations, conflict or worse, damage to the supervisor/ employee relationship. Unless policies exist that mandate performance reviews or the boss has already decided to replace the employee, these often undervalued discussions get avoided like the plague!
Running a business means being responsible for lots of different things. Some of these things you can delegate to others. The one thing you should strive to understand and take control of is your marketing.
Most business owners I work with don’t think about marketing as their key to growth. They think about how good they are at providing their product or service. This is important but only once your customer knows who you are. If they don’t know you, your marketing has to convince them of your talent before your competition does.
About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.