If you are old enough, you may remember what dashboards were like in cars built at the beginning of the automobile age. They were nothing like today.
All you had was a gas gauge and a speedometer. Everything else you had to figure out on your own. Today's cars tell you your speed, your fuel, your direction, your miles remaining, and a whole host of other navigational details.
Now, image navigating your business without a dashboard. You don't have a dashboard? Don't feel bad, most business owners don't. Even when they have the available data, they have no organized, efficient way of looking at it to see how they are doing.
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When setting priorities in your business, start by looking at the things that lead directly to revenue. Most businesses are in business to create revenue, and if the things you’re working on aren’t leading to revenue, you’re working on the wrong things.
So the key question you should always be asking is:
Is this something that leads me directly to revenue? Or should I be delegating this to someone else. One of the biggest problems business owners face when attempting to get their priorities in line is distractions. Most of the time, if you’re a business owner working out of an office, those distractions are right in your field of view and constantly taking your attention away from your most important activities.
3 Piles Strategy
Gather up everything sitting on your desk or in your office and put it in the following piles:
Here’s how to attack those three piles:
Once you’ve determined your highest-priority activities, how do you ensure those activities are implemented into your daily schedule? Timeblocking is the key, and here’s why.
First, look at each priority. Determine how much time each will take, then put them on your calendar. Treat those calendar appointments with the same respect and urgency you give to a client appointment. Timeblocking, combined with protecting those timeblocks, gives you the best chance to continually bring focused time and attention to your highest-value, revenue-driving activities.
So once again, here are the key questions for Setting Priorities:
If you’re interested in an outside perspective on your business priorities, and strategic guidance on how to focus on those priorities, contact us today to learn about our business and executive coaching programs.
Personal Transformation Revealed: Bill Bernard's Journey From Respected Attorney to Successful Legal Consulting Business
As promised here's the full on-demand replay of our recent live Business Transformations OnAir event.
Here is what we covered with timestamps so you can jump to the section that most interests you:
2:20- Background: DA's office to civil practice partner
3:30- Initial challenges of starting a legal consulting business
8:30- Turning Point: Choosing to work with a business coach
11:50- Shifting from taking pride in his profession to taking pride in building his business
13:00- Developing a marketing calendar
15:00- Finding and marketing to your ideal niche
20:00- Dealing with conflicting work and personal goals
27:40- Attracting clients with consistent, systematic marketing
34:00- Creating content and coming up with ideas
37:00- Zero-budget marketing strategies
42:20- Making the decision to build your business
A HUGE thanks to Bill Bernard for sharing his transformation story! Bill is a great example of how the proper application of marketing concepts to professional services can build a transformational business.
If you have any questions or believe you might benefit from the type of business coaching we offer, reach out to us today.
About the Author
Steve Smith is President and Founder of GrowthSource Coaching headquartered in Lake Forest, CA. He is an accomplished leadership, management and organizational enhancement coach who brings over 40 years of business building experience to every client relationship.