It speaks without warning. Sometimes during a break, sometimes during a moment of contemplation, sometimes at 2 in the morning!
It never has anything good to say. It seems disorganized, blending random thoughts and past experiences together to create a hodgepodge of unpleasant memories.
The old adage of, ‘it’s easier to keep an existing customer than it is to find a new one’, is never more relevant than today. It is widely recognized among marketing professionals that the most expensive way to grow your business is by going after brand new prospects.
About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.