The old adage of, ‘it’s easier to keep an existing customer than it is to find a new one’, is never more relevant than today. It is widely recognized among marketing professionals that the most expensive way to grow your business is by going after brand new prospects.
Every business owner and manager should seek new ways to increase company value. Even if your business's revenue is at an all-time high, there is still room for improvement. The question is how to go about enhancing value. Consider the suggestions detailed below and you might find increasing the value of your company proves easier than expected.
About the Author
Steve Smith is President and Founder of GrowthSource Coaching headquartered in Lake Forest, CA. He is an accomplished leadership, management and organizational enhancement coach who brings over 40 years of business building experience to every client relationship.