The old adage of, ‘it’s easier to keep an existing customer than it is to find a new one’, is never more relevant than today. It is widely recognized among marketing professionals that the most expensive way to grow your business is by going after brand new prospects.
Every business owner and manager should seek new ways to increase company value. Even if your business's revenue is at an all-time high, there is still room for improvement. The question is how to go about enhancing value. Consider the suggestions detailed below and you might find increasing the value of your company proves easier than expected.
About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.