Heads up. It looks like 2018 is going to be yet again an interesting year for business owners. Since the previous year’s close, digital and sharing economy have caused major upheavals across several industries.
That said, recent technological and financial developments are promising new opportunities for entrepreneurs.
Whatever changes the future holds, one thing holds true: acquiring new customers and retaining existing ones should be a priority in your business endeavors this year.
Allow me to share with you four tried-and-tested strategies that can help you pull that off.
1. Maintain And Build Your Online Presence
The internet is not going away any time soon, maybe not ever. So you’d do well to take the necessary steps to maintain and build your brand’s online presence. For starters, you have to build and maintain your business’s official website. Make sure it has an attractive and professional design.
Moreover, it should have relevant sections (About Us, Contact Us, Home, etc.) that will help your potential and existing clients connect and engage with your brand.
It also bears noting that content marketing remains a viable marketing strategy for driving new traffic to your site.
By delivering invaluable content (blog posts, videos, ebooks, lead magnets, social media posts, etc.) on a regular basis, you are providing existing and potential clients more reasons to connect with your brand.
The importance of SEO can’t be emphasized enough. For one, Google remains the internet world’s main search traffic driver. If you’re unfamiliar with SEO concepts, you can always research online or hire the services of an SEO expert.
And another thing make sure that your website, or any webpage associated with your brand for that matter, is mobile-friendly.
Since more and more users now prefer connecting with brands using their mobile devices, it’s imperative that you take the necessary steps to make your websites mobile-friendly as possible.
2. Double Down on Your Social Media Marketing
This strategy greatly overlaps with the first point that I mentioned. However, given social media’s extensive reach and a wide array of uses, I feel that this one deserves its own section.
Facebook remains to be the most robust social media platform if the recent Q3 2017 results are any indication.
It’s tricky to predict with absolute certainty how Mark Zuckerberg’s recently announced algorithm changes will impact social media marketing this year.
It looks like companies will need to invest more on sponsored ads to connect better with their audience through Facebook.
Be sure not to ignore Instagram, too. Since late last year, the photo-sharing app’s ‘Stories’ feature has become a great marketing platform for businesses.
And with the recent release of Instagram ‘Stories Highlights,’ business owners are offered another great opportunity to showcase their creativity in their marketing efforts.
3. “Traditional” Advertising
Don’t count out “traditional” advertising just yet.
While organic marketing is the trend these days, ads that make a clear attempt to sell products and services still have a place in this year’s current business landscape.
So continue to roll out those print and digital ads (magazines, newspapers, billboards, radio, TV) and do everything necessary for them to reach your target audience. Widen your reach as much as you can.
Traditional ads are not really dying; they’re just evolving. Besides, they are capable of hitting marketing “touchpoints” no other media can reach.
4. Keep Customers Happy
If you want to acquire new clients while retaining your existing ones, you have to make your customers happy at every opportunity.
Aside from delivering great products and services, you need to go the extra mile of offering them something of great value. You have to continue engaging them, offering incentives, setting up affiliate programs — and other bonuses to loyal customers — to give them more reasons to stay with your brand.
Doing so will set you apart from most of your competitors who are only thinking of giving their customers the “bare minimum.”
Besides, it’s easier to influence your existing customers to buy from you rather than total a stranger whose only encountered your brand the first time.
It has been proven that existing customers are 10 times more likely to spend on your products than one-off customers.
Also, word spreads around very fast. By continuing to deliver exemplary service, your loyal customers are more likely to recommend your brand to their friends, relatives, and connections.
Are there strategies that you’d like to share on how to get new customers or repeat clients?
If you answered with a “yes,” then please share your ideas in the comments section below. Cheers!
Jimmy is a freelance writer and the Digital Marketing Manager of EBCallCenter.com. He owns
GuildofBloggers.com. He has contributed to Yahoo, SearchEnginePeople, SEMRush, and Business.com.
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About the Author
Steve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date.