Employee reviews have earned negative ratings over the years. Feared by employees and bosses alike, they conjure up feelings of ugly conversations, conflict or worse, damage to the supervisor/ employee relationship. Unless policies exist that mandate performance reviews or the boss has already decided to replace the employee, these often undervalued discussions get avoided like the plague!
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Running a business means being responsible for lots of different things. Some of these things you can delegate to others. The one thing you should strive to understand and take control of is your marketing.
Most business owners I work with don’t think about marketing as their key to growth. They think about how good they are at providing their product or service. This is important but only once your customer knows who you are. If they don’t know you, your marketing has to convince them of your talent before your competition does. Businesses around the world from the fortune 500 community to the local company down the street spent approximately $164 billion last year on training and development programs for employees. These programs ranged from seminars and workshops to tuition reimbursement, in-house training and outside professional services. And while spending to develop employee performance has risen in the last couple of years, overall satisfaction about the outcome has not.
I was fortunate enough to listen in on a round table discussion between 6 multi-millionaires who had come together to share their secrets. Each had achieved success multiple times and had also suffered huge loses in the process. They were all successful enough to have reached their life’s goals but each man came to the meeting eager to learn new things from the others.
An entrepreneur wrote me recently wanting to know which blogging approach was better, video blogging or written blogging. She also wanted to know how to get started. Here is her question....
"I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. However, how do I learn the preference of my target market. Also, how do I get started with video blogging? I have tried a few videos on my computer and they don't look high quality. I don't want to spend a lot of money, but I know they need to look good." My response...... by Jessica Kane A recent Harvard Business Review article has revealed why it’s important to translate e-commerce websites. Over 70 percent of online consumers not only spend their time on websites in their native language, but they also prefer to purchase products in their own language. In fact, more than half of consumers are willing to pay more for product information in their own language. Below explains six beneficial reasons why you should translate your business website.
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About the AuthorSteve Smith is President and Founder of GrowthSource Coaching headquartered in Lake Forest, CA. He is an accomplished leadership, management and organizational enhancement coach who brings over 40 years of business building experience to every client relationship. Categories
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October 2023
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