 The pandemic has not only created health, economic and societal difficulties; it’s also created a shift in many people’s mindsets! Long periods of fatigue, overwhelm, constant stress and the feeling of loss can alter your ability to maintain a positive attitude.
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 It speaks without warning. Sometimes during a break, sometimes during a moment of contemplation, sometimes at 2 in the morning!
It never has anything good to say. It seems disorganized, blending random thoughts and past experiences together to create a hodgepodge of unpleasant memories. 
The old adage of, ‘it’s easier to keep an existing customer than it is to find a new one’, is never more relevant than today. It is widely recognized among marketing professionals that the most expensive way to grow your business is by going after brand new prospects.
 Do you have a role model?
People love role models. We seek them out according to what inspires us. It is a common phenomenon with the human species; the desire to measure oneself using another person’s yardstick!  Leading a diverse workforce is about unleashing the power of diversity! A company with a diverse staff enjoys benefits that comes from having a group of people from varying backgrounds and cultures. The more people with varying opinions and experiences a company has, the greater levels of contributions that are made to the organization.
 Most small business owners and independent business professionals depend heavily on local market visibility and word-of-mouth referrals. For this, you need a killer professional introduction that, over time, created an impression of who you are, what you do, why you do it and who benefits. With consistent repetition, you will become ‘known’ as the go-to person for the area you specialize it. |
About the AuthorSteve provides leadership, management and marketing coaching to business owners, executives and entrepreneurs worldwide. Considered the Catalyst for Change by the California Business Journal, Steve has coached over 400 business professionals to date. 
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